Toyota Premiers Paralympic Commercial! We’ve written about Toyota’s aim to increase mobility, but now Toyota has created a television commercial called “Mobility For All” which aired during the Winter Olympic Trials with an Olympic and Paralympic message. Created as part of the company’s eight-year global sponsorship of The Olympic and Paralympic Games and as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category, “Mobility For All” leads Toyota’s first global campaign, “Start Your Impossible.”
A group of 16 distinguished athletes taking part in “Mobility For All” includes: Tatyana McFadden, the world’s leading wheelchair racer, who has won 17 Paralympic medals across five Games for the USA; Brad Snyder, American Paralympic swimmer, former captain of the U.S. Naval Academy swim team and three-time gold medalist at the Paralympic Games Rio 2016; and Rami Anis, a swimmer from Syria, part of the Refugee Olympic Team at the Olympic Games Rio 2016.
“I can’t think of any better stage to announce our evolution as The Human Movement Company than the pinnacle of human movement, The Olympic and Paralympic Games,” said Jack Hollis, group vice president and general manager, Toyota Motor North America. “At Toyota, we believe that movement is a human right. With the ‘Start Your Impossible’ campaign, we aim to inspire people and as a company, aspire to solve challenges and create solutions to mobility barriers that limit human potential.”
“The campaign, was born out of an unprecedented move by Toyota and our long-standing agency partners at Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo) that broke down agency walls to collaborate as one integrated team,” said Hollis.
Check out the first inspiring video below: