Toyota Celebrates 60 Years in the United States! We shared recently that Toyota had finally opened their new headquarters in Plano, Texas, but after 60 years in the United States, Toyota is a completely new company. Toyota initially opened its North American headquarters on October 31, 1957 in a dealership in Hollywood, California.
Although Toyota’s first American vehicle, the Toyopet Crown was not very successful, Toyota has grown into one of the most recognizable car brands in the country. Now, Toyota has grown to have 10 manufacturing facilities, nearly 1,500 Toyota and Lexus dealerships and 136,000 direct, dealer and supplier U.S. employees
“Celebrating our anniversary isn’t just about the products we’ve sold the past 60 years,” said Toyota Motor North America CEO Jim Lentz. “It’s also about celebrating Toyota’s thousands of employees who will help the company embark on the next leg of its American journey and continuing to improve our products and services for our customers.”
Commemorating its 60th anniversary, Toyota rededicated a 50th anniversary time capsule originally dedicated at its former Torrance, Calif., headquarters in 2007. The capsule—which includes items like a 2000GT die cast matchbox edition model car, an original key for a 1977 Toyota Hilux truck and a Toyota Formula One racer scale model—will be re-opened on the 100th anniversary in 2057. Plano Mayor Harry LaRosiliere, who attended the ceremony, said the capsule marks a new chapter for Toyota.
“As Toyota moved their North American corporate offices to Plano over the last three years, the entire region has experienced the positive impact of their team members unique character and culture. The entire organization exhibits a sense of purpose, innovation, and family. We are proud they call Plano home, and we are honored to be part of today’s anniversary celebration,” LaRosiliere said. “We look forward to the next 60 years with Toyota in the City of Plano.”