2011 Toyota Tacoma vs. 2010 Chevrolet Colorado

By March 27, 2011Toyota Vehicles

2011 Tacoma vs. 2010 Chevrolet Colorado

As a Toyota dealer it is always important to understand where you or your competition have an edge over one another. Toyota provides some great material for dealerships, and we want to share the wealth of knowledge. We will be providing information for our customers to learn about different vehicles. If you have questions about any specific vehicle comparisons, please let us know – and if it is available, we will get it posted for you here!

On paper, the Tacoma and Colorado look fairly close, though Tacoma has fundamental advantages that help make it the clear-cut choice. This post compares these two compact pickups, and highlights Tacoma’s many strong points.

Now entering its eighth model year of production, Chevrolet’s Colorado compact pickup is aimed squarely at the class-leading Tacoma. Essentially a carryover for 2010, Colorado offers three cab styles, each with a single cargo-box length. Colorado offers a choice of three engines: an inline-4, inline-5 and V8.

2011 Toyota Tacoma

[frame_toggle title=”Top Tacoma Advantages Over Colorado”][titled_box title=”Top Tacoma Advantages Over Colorado”]

POWERFUL AND EFFICIENT VVT-i ENGINES

Tacoma’s advanced DOHC VVT-i V6 and four-cylinder engines blend efficiency and performance.
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  • More V6 torque
    Greater torque at lower rpm than Colorado’s comparable 3.7-liter engine enhances Tacoma V6’s pulling power and response.
  • Smooth V6
    Tacoma produces peak horsepower and torque at a lower rpm than the Chevy Colorado inline-five, making it smoother.
  • More V6 transmission ratios
    Tacoma’s available five-speed automatic has an extra gear vs. Colorado for improved acceleration and efficiency.
  • Better four-cylinder EPA-estimated fuel economy
    Tacoma’s 2.7-liter four-cylinder engine has superior EPA-estimated fuel economy when equipped with automatic transmission. (See page 7 for more info.)
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LEGENDARY VALUE

Tacoma is considered the gold standard for compact pickup value, and it has the credentials to back up that status.

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  • Extra Value Packages (EVPs)
    Popular features are bundled into affordable packages that save customers money.
  • Lowest Predicted Ownership Costs
    According to IntelliChoice®, 2010 Tacoma owners may save thousands of dollars over five years of ownership.
  • Better predicted residual value
    Automotive Lease Guide predicts Tacoma will retain its value better than Colorado (2010 models).
  • IntelliChoice® award winner
    IntelliChoice® honored 2010 Tacoma with “Best Overall Value of the Year—Compact Pickup 4×2 and 4×4.”
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GREAT UTILITY

Tacoma offers impressive functional utility.

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  • More maximum V6 towing capacity
    When equipped with the V6 engine and available towing package, Tacoma out-pulls all Colorado models.
  • Wider stance, better maneuverability
    Even with its much wider, aggressive-looking wheel track, Tacoma still out-maneuvers Colorado with a tighter turning circle.
  • Useful cargo features
    A rugged Sheet-Molded Composite (SMC) cargo bed and the versatile Deck Rail System improve utility.
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SAFETY

Tacoma’s impressive list of standard safety features includes items you won’t find on Colorado.

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  • Advanced brake technologies
    Larger front disc brakes, Brake Assist (BA) and Electronic Brake-force Distribution (EBD) work together to enhance stopping power.
  • Added safety features
    Tacoma’s standard front-seat side airbags and front active headrests aren’t offered on Colorado.
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Chevrolet Colorado at a Glance

Offered in four model grades and in three cab sizes, the Colorado provides added choice with an extensive list of factory options. Three engines are available, including a big 5.3-liter V8 that can be had in the Extended and Crew Cabs. It’s optional in the LT2 grade and standard in the LT3 grade. Its cost and fuel use may limit its appeal in today’s marketplace.

[frame_toggle title=”Work Truck (MSRP $17,765)1“]Engines
2.9-liter 16-valve DOHC 4-cylinder
3.7-liter 20-valve DOHC 5-cylinder (optional)
Transmissions
5-speed manual (2.9-liter engine)
4-speed automatic (optional with 2.9-liter; standard with 3.7-liter)
Drivelines
4×2
4×4
Cabs
Regular
Extended
Standard Features
Driver and front passenger dual stage
airbags
Side curtain airbags
Front seatbelt pretensioners
Tilt steering column
StabiliTrak™ vehicle stability control
OnStar®
Manual air conditioning
AM/FM audio system
with 2 speakers
Daytime running lights
Automatic headlights
Folding manually adjustable
exterior mirrors
Cruise control
Bedliner
Compare to
Tacoma Regular Cab 4×2 4-cylinder 5MT (MSRP $17,175)1[/frame_toggle] [frame_toggle title=”LT1 (MSRP $18,890)1“]Engines
2.9-liter 16-valve DOHC 4-cylinder
3.7-liter 20-valve DOHC 5-cylinder (optional)
Transmissions
5-speed manual (2.9-liter engine)
4-speed automatic (optional with 2.9-liter; standard with 3.7-liter)
Drivelines

4×2
4×4
Cabs
Regular
Extended
Crew
Standard Features (in addition to those on the Work Truck)
AM/FM/XM/CD audio system
with 2 speakers
Radio anti-theft
16-inch alloy wheels
Tinted glass
Compare to
Tacoma Regular Cab 4×2 4-cylinder 5MT (MSRP $17,175)1[/frame_toggle] [frame_toggle title=”LT2 (MSRP $25,805)1“]Engine
3.7-liter 20-valve DOHC 5-cylinder
Transmission
4-speed automatic
Drivelines
4×2
4×4
Cab
Extended
Crew
Standard Features (in addition to those on LT1)
Keyless entry
Power door locks
Rear locking differential
Drive-by-wire throttle
Chrome bumpers
Body color wheel flares
Compass
Exterior temperature gauge
Front dual reading lights
Off-road type suspension
17-inch chrome alloy wheels
Electrochromic inside mirror
Sliding rear window
Compare to
Tacoma PreRunner Access Cab 4×2 V6 5AT (MSRP $23,550)1[/frame_toggle] [frame_toggle title=”LT3 (MSRP $26,995)1“]Engine
5.3-liter 16-valve OHV V8
Transmission
4-speed automatic
Driveline
4×2
Cab
Extended
Crew
Standard Features (in addition to those on LT2)
145-amp alternator
Dual reclining front bucket seats
Front storage console
Sport suspension
18-inch alloy wheels
Compare to
Tacoma PreRunner Access Cab 4×2 V6 5AT (MSRP $23,550)1[/frame_toggle]

2011 Tacoma Double Cab Advantages A Closer Look

[frame_toggle title=”Powerful and Efficient VVT-i V6″] Tacoma’s top engine is a smooth and powerful V6. Not only is it larger than the comparable 3.7-liter in Colorado, it also has an inherently smoother V6 layout instead of the Colorado’s inline five-cylinder design. Tacoma makes more peak torque and needs fewer revs to do it. Coupled with Tacoma’s versatile five-speed automatic transmission (Colorado offers only a four-speed automatic), Tacoma’s V6 offers impressive pulling power, great throttle response and refined smoothness.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT
Engine size (liters) 4.0 3.7
Type V6 Inline 5
Horsepower @ RPM 236@5200 242@5600
Torque @ RPM (llb.-ft) 266@4000 242@4600
Transmission 5 Speed Automatic 4 Speed Automatic

Legendary Value
2011 Tacoma Double Cab V6 4×4 with the TRD Off-Road Extra Value Package includes a range of desirable features you can’t get on 2010 Chevrolet Colorado Crew Cab 4×4 LT2.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT
MSRP $27,835 $29,695
Options TRD Off-Road Extra Value Package (OC): $3820 less $950 EVP discount; net MSRP $2870 Front reclining bucket seats: $340
Similarly Equipped MSRP1 $30,705 $30,035
Bilstein® gas-charged shock absorbers TRD Off-Road EVP Not Available
Cargo-area power outlet with 115-volt inverter TRD Off-Road EVP Not Available
Backup camera2 TRD Off-Road EVP Not Available
Steering-wheel audio controls TRD Off-Road EVP Not Available
Hill Start Assist Control (HAC)3 TRD Off-Road EVP Not Available
Downhill Assist Control (DAC)3 TRD Off-Road EVP Not Available
Sport bucket seats TRD Off-Road EVP Not Available

Lowest Ownership Costs
IntelliChoice®4, an industry expert in vehicle ownership costs, illustrates how Tacoma may save its owner more than $7500 during the course of five years of ownership. (Most recent available data shown.)

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT
Total 5-year ownership costs $34,190 $42,897
Overall IntelliChoice® value rating Excellent Poor
[/frame_toggle] [frame_toggle title=”Great Value”] Better predicted residual value
Tacoma holds a strong residual value advantage over Colorado. This means Tacoma may be worth more when it comes time to trade it in. According to Automotive Lease Guide5 (7/10), the industry benchmark for residual-value forecasting, in this 2010-model matchup (the most recent available), Tacoma is a standout. (Information valid through 7/10.)

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT Tacoma Advantage
Predicted 3-year residual value 49% 43% 6%
Predicted 4-year residual value 43% 37% 6%
Predicted 5-year residual value 37% 32% 5%
IntelliChoice® award winner
In recognition of Tacoma’s value and retained value, IntelliChoice®4 gave the 2010 Tacoma (the most recent year evaluated) two awards.
2011 Tacoma Intellichoice Awards

Best Overall Value of the Year – Compact Pickup 4x4 & SmartChoice Retained Value

[/frame_toggle] [frame_toggle title=”Great Utility”] More maximum V6 towing capacity
When both trucks in the matchup here are equipped with the available towing packages, Tacoma can out-pull Colorado.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT Tacoma Advantage
Tow capacity, max. (lbs.)6 6400 6000 400

Wider stance, better maneuverability
Tacoma Double Cab has a longer wheelbase, wider track and tighter turning circle than comparable Colorado models, as the example below illustrates. Tacoma’s longer wheelbase and wider stance help ride and handling, and its tighter turning circle improves maneuverability.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT Tacoma Advantage
Wheelbase (in.) 127.4 126.0 1.4
Wheel track, front/rear (in.) 63.0/63.4 59.6/57.5 3.4/5.9
Turning circle, curb-to-curb (ft.) 40.7 44.3 3.6

Useful cargo features
Tacoma is ready to get to work—or serious play—with a rugged, dent-resistant composite bed that won’t rust, along with a convenient Deck Rail System to help secure cargo. Colorado doesn’t offer these features.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT
Sheet-Molded Compound (SMC) Composite Bed Standard Not Available
Deck Rail System with 4 adjustable tie-down cleats Standard Not Available
2011 Tacoma Bedliner

2011 Toyota Tacoma

[/frame_toggle] [frame_toggle title=”Safety”]Advanced brake technologies
Not only does the Tacoma in this matchup have larger ventilated front disc brakes than the Colorado, the Toyota also has Brake Assist (BA)7 and Electronic Brake-force Distribution (EBD). BA is designed to detect sudden or “panic” braking and adds the full pressure needed to help prevent a collision. EBD distributes brake fluid pressure to the wheels based on the driving conditions and the vehicle load. Colorado doesn’t offer either of these brake features.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT
Front Disc Diameter (in.) 12.6 11.2
Brake Assist (BA)7 Standard Not available
Electronic Brake-force Distribution (EBD) Standard Not available

Added safety features
Though both trucks are well equipped with safety features, Tacoma has standard front-seat side airbags and active front headrests. Colorado doesn’t offer these features, even as extra cost options.

2011 Tacoma Double Cab 4×4 V6 5AT with TRD Off-Road Extra Value Package 2010 Colorado Crew Cab 4×4 LT2 I-5 4AT
Front-seat side airbags8 Standard Not Available
Active front headrests9 Standard Not Available
2011 Tacoma Airbags

2011 Tacoma Airbags

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Tacoma Regular Cab vs. Colorado Regular Cab

In addition to the items listed earlier (the V6 engine is not available in Tacoma Regular Cab), Tacoma Regular Cab has the following advantages over Colorado Regular Cab:

Better EPA-estimated fuel economy
Regardless of transmission choice, Tacoma Regular Cab with the 2.7-liter engine has better EPA estimated fuel economy than Colorado Regular Cab with the 2.9-liter engine.

2011 Tacoma Regular Cab 4×2 4-cylinder 2010 Colorado Regular Cab 4×2 4-cylinder
Engine size (liters) 2.7 2.9
EPA-estimated fuel economy, city/highway 5MT (mpg)10M 20/26 18/24
EPA-estimated fuel economy, city/highway 4AT (mpg)10 19/25 18/24

Lower base MSRP
Tacoma Regular Cab’s entry-level price is lower than Colorado’s. This puts Tacoma within reach of more buyers.

2011 Tacoma Regular Cab 4×2 4-cylinder 5MT 2010 Colorado Regular Cab 4×2 4-cylinder 5MT
Base MSRP1 $17,175 $17,765

Better NHTSA frontal crash test rating
Though Colorado Crew Cab has a five-star NHTSA crash test rating, the Regular Cab only earned four stars. 2010 Tacoma Regular Cab (the most recent model-year rated) has a five-star rating, the maximum possible, just like all Tacoma models.

2010 Tacoma Regular Cab 2010 Colorado Regular Cab
NHTSA frontal crash-test rating driver/passenger11 5 star/5 star 4 star/4 star

Passenger-space advantages
Though both interiors are similarly sized, Tacoma offers advantages in important areas.

2011 Tacoma Regular Cab 4×2 4-cylinder 2010 Colorado Regular Cab 4×2 4-cylinder Tacoma Advantage
Front Head room (in.) 40.0 39.6 0.4
Front hip room (in.) 53.6 53.3 0.3
Front shoulder room (in.) 58.1 57.1 1.1

IntelliChoice® accolades
In addition to “Best Overall Value of the Year – Compact Pickup” and “SmartChoice Retained Value” that apply to all 2010 Tacoma models, the Tacoma Regular Cab was singled out for additional recognition by IntelliChoice4 with a “Lowest Ownership Costs” award.

Tacoma Access Cab vs. Colorado Extended Cab

In addition to relevant items earlier, Tacoma Access Cab has the following advantages over Colorado Extended Cab:

Extra Value Packages (EVPs)
Tacoma Access Cab offers available Extra Value Packages (each discounted by $950) that include a long list of popular features at a special package price. Colorado doesn’t offer comparable packages.

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  • SR5 Extra Value Package
  • TRD Off-Road Extra Value Package
  • TRD Sport Extra Value Package
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Better EPA-estimated city fuel economy
When equipped with automatic transmission, Tacoma Access Cab with the 2.7-liter engine has better
EPA-estimated city fuel economy than Colorado Extended Cab with the 2.9-liter engine.

2011 Tacoma Access Cab 4×2 4-cylinder 4AT 2010 Colorado Extended Cab 4×2 4-cylinder 4AT
Engine size (liters) 2.7 2.9
EPA-estimated fuel economy, city (mpg)10 19 17

Better NHTSA frontal crash test rating
Though Colorado Crew Cab has a five-star NHTSA crash-test rating, the Extended Cab only earned four stars. 2010 Tacoma Access Cab has (the most recent model-year rated) a five-star rating, the maximum possible, just like all Tacoma models.

2011 Tacoma Access Cab 4×2 4-cylinder 2010 Colorado Extended Cab 4×2 4-cylinder
NHTSA frontal crash-test rating driver/passenger11 5 star/5 star 4 star/4 star

More room in key interior dimensions
Tacoma Access Cab offers a bit more front headroom and hip room, as well as greater shoulder room front and rear. But the real story is Tacoma’s impressive 5.1-inch advantage in rear-seat legroom.

2011 Tacoma Access Cab 2010 Colorado Extended Cab Tacoma Advantage
Front headroom (in.) 40.0 39.6 0.4
Front hip room (in.) 53.6 53.3 0.3
Rear legroom (in.) 28.2 23.1 5.1
Front/rear shoulder room (in.) 57.7/57.7 57.1/57.2 0.6/0.
[/frame_toggle] [frame_toggle title=”A Walk Around the 2011 Toyota Tacoma”]

2011 Toyota Tacoma Walk Around

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*Disclaimer

(1) MSRP includes delivery, processing and handling fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price may vary. (2) The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit effectiveness and view may become cloudy. (3) Hill Start Assist Control (HAC) is designed to help minimize backward rolling on steep ascents. Downhill Assist Control (DAC) is designed to help the driver maintain vehicle control and speed on steep, downhill descents. Neither system is a substitute for safe driving judgment and practices. Factors including speed, grade, surface conditions and driver input can all affect whether DAC and HAC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. Automatic Transmission models only. (4) 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC. (5) 2010 Automotive Lease Guide, Inc. (ALG.com) (6) Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in your Owner’s Manual. The maximum you can tow depends on the total weight of any cargo, occupants and available equipment. (7) Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. (8) All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs
in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner’s Manual for further information/warnings. (9) Active headrests can help reduce the extent of whiplash in certain types of rear-end collisions. (10) 2010 EPA mpg estimates. Actual mileage will vary. (11) NHTSA 2010 Five-Star Rating. Driver and passenger frontal crash test. Ratings are only meaningful when comparing vehicles in the same weight class. Competitive Comparison reflects most current information available for stated model year vehicle. Competitive vehicle data sourced from Polk Price & Specifications Professional and from competitor Web sites May 2010. All information is believed to be correct at date of printing and is subject to change without notice.
©2010 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products. Information reused with permission from Toyota Motor Sales.

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