Toyota has recently launched an inspiring new initiative, ‘Ideas for Good,’ focusing on what Toyota has already been doing for many years – taking innovative automotive technology and repurposing it to benefit society in other ways. Toyota has stood for quality, reliability, and durability for many years. They have also had a long-standing commitment to innovation, and with this campaign Toyota is inviting consumers to get involved by sharing their own ideas to improve quality of life.
Starting today Toyota is looking for individuals to submit their ideas on how to take Toyota technology and create new, non-automotive applications for 5 different Toyota technologies to benefit society. Toyota has created a site for the public to learn more about these technologies, http://www.toyota.com/ideas-for-good/.[simple_box]Submissions–accepted November 8, 2010 through February 28, 2011–will be evaluated by independent judges, and the winners of the challenge have the opportunity to bring their ideas to life by participating in a design session. To inspire innovative new ideas, the initiative will be supported by an advertising campaign highlighting the unique ways Toyota technology has been repurposed, or could be repurposed, to improve other areas of life.[/simple_box]
Toyota has already worked with Wake Forest University Baptist Medical Center to use Toyota’s Total HUman Model for Safety (THUMS) for studying head injuries sustained by football players. The research hopes to provide technology for improved helmets to prevent and treat head injuries. Toyota has also worked with Yellowstone National Park in to help them achieve the Gold Leadership in Energy and Environmental Design (LEED) set by the U.S. Green Building Council (USGBC). Originally Yellowstone National Park was set planning to meet the Silver LEED level, until they were encouraged by Toyota to set a higher standard. Toyota also donated $1 million to the Yellowstone Park Foundation, completing the $15 million of private funding needed to start the construction.
The longstanding history of Toyota shows many initiatives to continue creating innovative technologies and bringing it to applications beyond just the automotive. With the new ‘Ideas for Good’ initiative we can hope to see great new ideas from thinkers outside of even Toyota.