Toyota Sponsors Boom Basel at Art Basel. Art Basel is a three city art festival held in Basel, Switzerland (the city the festival is named for and the original location of the festival), Miami, FL, and Shanghai, China. Regarded for being a festival for contemporary, abstract, and modern art, in recent years as Miami’s celebrity influence has risen, the acclaim of the festival has also risen. In the United States, it has become a place for Hip-Hop Performances which included Rae Shremmurd, Travis Scott, Young Thug, and Metro Boomin’ this year.
Toyota’s involvement in the music industry is substantial, with the automaker sponsoring different events at major music festivals including: Lollapalooza, Firefly, Stagecoach, Sasquatch, Voodoo Music + Arts Experience, and Country 500. Toyota is also a proud sponsor of VH1’s Save the Music foundation which aims to provide funding for music education in underfunded public school systems. At Art Basel, Toyota highlighted 50 years of the Corolla by sponsoring Boom Basel alongside Hip-Hop media conglomerate The Fader. Boom Basel was held at MAPS Backlot in the city’s Wynwood Arts district and featured performances by Rae Shremmurd members Swae Lee and Slim Jxmmi, Tommy Genesis, and Metro Boomin’ on Saturday Night. Moving into Sunday, Alexa Meade’s body painting art was featured. See the full recap by the Fader here.