Toyota Debuts the FT-4X Concept! The new Toyota concept, called the FT-4x or “Future Toyota” Four-Wheel Drive Crossover, debuted at the New York International Auto Show (NYIAS). The model was designed by Toyota’s Calty Design Research Inc. in Newport Beach, CA and features a laundry list of unique functionalities. Calty President, Kevin Hunter, explains the concept, “As designers, we’re investing deep thought into the emotional connection with our cars. The Toyota FT-4X is not simply a concept where style meets function; it is a thoughtful, charming and engaging experience that adds real pleasure and convenience to the journey. We focused on how a crossover vehicle can add fun and value to casual adventures both in and out of the city, thinking about how someone would use it, and what they would love to do with it.”
The model explores Casualcore, explained as, “A shift from multiday, extreme, high-effort excursions to brief, unplanned, casual adventures is an overwhelming reality for Generation Y. Millennials are fond of the outdoors, but operate almost always indoors. They enjoy venturing into to new neighborhoods and national parks, but hardly plan ahead. ” The Rugged Charm persona “places value on simplicity, capability, durability, and Toyota lineage. Furthermore, it takes into account compact, sturdy dimensions, and a charming ubiquitous tactility of grips, handles, and controls (the notion of feeling a satisfying mechanical reaction to a user’s input).”
“You can really tell that we had a blast designing the FT-4X because it looks fun to use and fun to drive,” described Calty Studio Chief Designer, Ian Cartabiano. “I love this idea of mechanical satisfaction because while we’re living in today’s digital world, we took something that’s based on physical movements and made that a large part of what this vehicle is. We want everyone to interact with this car and feel a sense of delight and excitement.”
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